{"id":2040,"date":"2017-12-07T02:09:08","date_gmt":"2017-12-07T02:09:08","guid":{"rendered":"http:\/\/www.gh360.ca\/?p=2040"},"modified":"2018-05-23T13:55:52","modified_gmt":"2018-05-23T13:55:52","slug":"vinyl","status":"publish","type":"post","link":"https:\/\/www.gh360.ca\/?p=2040","title":{"rendered":"The Revival of Vinyl"},"content":{"rendered":"
[vc_row][vc_column][vc_tta_tabs style=”modern” color=”white” alignment=”center” active_section=”1″ no_fill_content_area=”true”][vc_tta_section title=”Vinyl” tab_id=”1512611548614-d83b6011-b461″][vc_column_text]The Rise of Vinyl<\/strong><\/p>\n

Vinyl records have always been the best way to listen to music, but only recently with the explosion of bringing back vintage that it\u2019s made its mark. Consistently over the past 5 years vinyl has risen to become a major force in the music business even with streaming being easily accessible.<\/p>\n

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The growth of music streaming and dominance of digital platforms clearly shows that music consumption is higher than ever. This is great for both fans and artists. More music is being discovered by new fans everyday thanks to endless catalogues being readily available on streaming services. The challenge that exists is physical shipments and digital downloads \u2013 two of the industry\u2019s three main revenue sources \u2013 continued to decline in 2016 and are on pace to in 2017 as well.<\/p>\n

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Physical music sales only account for 21% of the revenue from the past year. There continues to be a decline in almost every physical copy and digital download format besides vinyl. Vinyl albums were up 4% to $430 million and comprised 26% of the total physical shipments. This is their highest share since 1985, thus proving that vinyl is here to stay.<\/p>\n

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Not only are those obsessed with everything vintage buying up vinyl whenever they can, but also music lovers are more adamant than ever about the quality that vinyl possesses. Vinyl is special because there isn\u2019t one set point that makes the sounds so distinct. Between the sound quality, nostalgia, collectability and overall experience that it takes to listen to an LP, there\u2019s surely no other way you\u2019d want to hear music.<\/p>\n[\/vc_column_text][vc_gallery interval=”3″ images=”1625,1626,1627″ img_size=”large”][vc_column_text]The immediate engagement when holding a record for the first time and seeing the artwork is an experience in itself. After finding that hidden gem that\u2019s been escaping your collection, listening to it can be even more rewarding.<\/p>\n

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Being able to experience an LP from front to back is special. The process of pulling it out of the sleeve feels more gratifying. By taking the time to listen you\u2019re fully immersed in the album the moment you put the needle onto the record. There are no distractions. Having to flip the record over actually keeps people interested in listening.<\/p>\n

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Personally I enjoy listening to vinyl as opposed to digital because of the stories used LPs possess. Visioning what it was like to listen to A Hard Day\u2019s Night <\/em>for the first time during its release decades before it made its way to you could lead down an endless path of imagination. There\u2019s a certain mystery that adds onto the excitement of someone enjoying a record before you did.<\/p>\n

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We now live in a world where everyone is constantly on the go and streaming music fits into that lifestyle. Streaming is not the same commitment that buying physical copies of music is. The conceptual idea of streaming is great. Discovering a new artist on Spotify should then lead you to buying their music in stores. And most people do this, but with how huge streaming has gotten \u2013 despite vinyl making a comeback \u2013 buying music seems like a thing of the past.<\/p>\n[\/vc_column_text][vc_gmaps link=”#E-8_JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZ2xlLmNvbSUyRm1hcHMlMkZkJTJGZW1iZWQlM0ZtaWQlM0QxZzc5M05JV3U3Ty1KTGdEczV2ZlBnWGpMZGxldzlSQXUlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjQ4MCUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==” title=”Vinyl Record Stores in the GTA”][\/vc_tta_section][vc_tta_section title=”Streaming” tab_id=”1512611548614-c679eebc-5b55″][vc_column_text]Streaming: The New Phenomenon<\/strong>\u00a0<\/strong><\/p>\n

Although vinyl has made an increasing comeback over the last 8 years, streaming has reached an all-time high. As of 2016, streaming music has become 51% of the U.S. music industries revenue, that\u2019s up from being 9% of the market in 2011.[\/vc_column_text][vc_column_text]

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Spotify is probably the most common music streaming site due to the optional subscription fee. If you don\u2019t sign up for the premium service you have to endure advertisements every 30 minutes, which is how they make part of their profit. Overall Spotify has over 140 million monthly listeners, 60 million of those are paid subscribers.<\/p>\n

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Spotify is a great tool for discovering new artists and being able to listen to their catalogues without having to look extremely hard for it. The problem is how much the actual artist is getting paid. Although Spotify has been around for a while, a definite number per stream that artists get paid is still wildly unknown, but it does range in between $0.0011 and $0.006.<\/div>\n[\/vc_column_text][vc_column_text]\n

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To put that into perspective, Drake was the most listened to artist of 2016 thanks to his album Views <\/em>and hit song \u201cWork\u201d ft. Rihanna.<\/em> Overall he was streamed over 1.8 billion times and made a total of around $15 million from Spotify. Rihanna was the most streamed female artist with over 1 billion streams and earned around $8 million.<\/p>\n

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If these massively successful artists are only making around $10 million for getting streamed over a billion times, lesser-known artists are getting hardly anything in comparison. It benefits if your song becomes a hit because you\u2019ll be paid accordingly, but does it really help an artist succeed.<\/p>\n

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Former Oasis member, Noel Gallagher recently said in an interview, \u201cI\u2019m glad I lived through the 90s where records and CDs and all that meant something to people. Now it\u2019s just entertainment and the music reflects that. But, the music business now is you know people don\u2019t own anything, they rent it. You rent music from Spotify, but you don\u2019t rent it from me. So, I don\u2019t know I struggle with it, the streaming thing. It\u2019s ensured that there\u2019s more younger people at my concerts right, but I\u2019d rather they bought records.\u201d<\/p>\n