{"id":4620,"date":"2018-04-08T20:43:53","date_gmt":"2018-04-08T20:43:53","guid":{"rendered":"http:\/\/www.gh360.ca\/?p=4620"},"modified":"2018-07-25T20:36:09","modified_gmt":"2018-07-25T20:36:09","slug":"a-tough-year-for-facebook","status":"publish","type":"post","link":"https:\/\/www.gh360.ca\/?p=4620","title":{"rendered":"A tough year for Facebook"},"content":{"rendered":"T<\/span>he ongoing Facebook scandal has university students upset with the untrustworthy social media platform and has professors predicting a tough year ahead for Facebook.<\/p>\n

Third-year justice studies student, Alyssa Gibney says \u201cit\u2019s a complete invasion of privacy. I used to have faith in the fact that the information I put out about myself was only going to be seen by other people under my discretion, and now that trust is gone.\u201d<\/p>\n

On Mar. 17, 2018, news broke that data of 50 million Facebook users was hijacked in an attempt to boost a Trump campaign for the 2016 U.S. presidential election.<\/p>\n

Facebook\u2019s CEO Mark Zuckerberg appeared on CNN to make an apology four days after the news broke taking full responsibility for what happened and reassuring everyone that he and his company are taking the steps necessary to prevent this from happening again.<\/p>\n

The University of Guelph-Humber\u2019s assistant business head, Justin Medak says he thinks Zuckerberg\u2019s apology was \u201csaving face with Facebook as an organization because his is the face of Facebook.\u201d<\/p>\n

Medak saw the delay in the apology as a way of Zuckerberg taking time to \u201cprocess the total extent and get a full sense of the situation and how to address certain stakeholders with his apology,\u201d he says.<\/p>\n

While some may see the late apology as a smart move on Zuckerberg\u2019s behalf, others see it as questionable. James MacDonald, a public relations professor at Guelph-Humber says\u00a0\u201cspeed is what counts, you have to deal with something very quickly in a situation like this and people are questioning why it took so long.\u201d<\/p>\n

He added, \u201cultimately an apology can be helpful, but it has to be fairly swift.\u201d<\/p>\n

Medak says organizations like this are \u201cfilled with second chances\u201d but \u201cthis is not a short-term situation and in order for Facebook to remedy the situation they need to play the long game.\u201d<\/p>\n

Zuckerberg has been asked to testify on a hearing before U.S. Congress.<\/p>\n

MacDonald says that aside from the apology, Facebook has dealt with the situation well so far but there are more challenges to come.<\/p>\n

“Going before Congress is going to propel this back into the spotlight very quickly and in a way that could possibly be more damaging than anything we\u2019ve seen so far.\u201d<\/p><\/blockquote><\/div>\n

MacDonald mentioned the fictional movie, The Social Network, as depicting Zuckerberg as \u201csomewhat of a cold and calculated character and is now going to be testifying before a hostile audience in a room with millions of hostile people watching this room around the world.\u201d<\/p>\n

MacDonald thinks that in order for Facebook to slowly begin to bounce back from this situation Zuckerberg needs to \u201cpromise action, promise concrete steps they\u2019re going to take, and manage to come across as credible rather than condescending in front of Congress.\u201d<\/p>\n

Zuckerberg is scheduled to take the stand before the Senate Judiciary Committee around April 10, 2018.<\/p>\n<\/span>\u201cIn the long-term, the next steps that they take really are going to dictate where this goes and if he can demonstrate to the public that they take this seriously then they have a pretty good chance of emerging from this as a stronger company and stronger brand,\u201d says MacDonald.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

University of Guelph-Humber students and professors share their reactions to the recent Facebook scandal.<\/p>\n","protected":false},"author":21,"featured_media":4623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[148,62],"tags":[359,357,162,175],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gh360.ca\/index.php?rest_route=\/wp\/v2\/posts\/4620"}],"collection":[{"href":"https:\/\/www.gh360.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gh360.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gh360.ca\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gh360.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4620"}],"version-history":[{"count":0,"href":"https:\/\/www.gh360.ca\/index.php?rest_route=\/wp\/v2\/posts\/4620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gh360.ca\/index.php?rest_route=\/wp\/v2\/media\/4623"}],"wp:attachment":[{"href":"https:\/\/www.gh360.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gh360.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gh360.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}