Madeleine Raposo, a current student in the media studies program, says she enjoys comfy and cozy fashion.
“For my loungewear pieces I specifically buy sweatpants and hoodies, I do like the boyfriend oversize style, but I also love crop hoodies,” said Raposo.
She even likes matching her facemask to her outfits.
“I found that I am spending much more money on loungewear but I enjoy wearing more comfortable fabrics.”
According to Harmeet Bal, a former Humber College student in the fashion program, stores are increasing their loungewear prices because that’s where they’re making a profit.
“Loungewear is a small category that is now growing,” said Bal, whose favourite pieces include pajamas and track pant shorts.
Bal says online shopping, even for niche brands, is seeing a boom in sales. Especially since the number of COVID-19 cases are rising and people are staying home again.
My Boyfriend’s Closet is one small GTA online company that’s experiencing the boom. Creators Briana Martelli and Melanie Costa say they have noticed a positive shift in
their sales thanks to the pandemic.
The comfy loungewear company, which only launched in 2019, gained more than 500 followers on Instagram during the first 3 months of quarantine.
“ COVID-19 did help us get more sales, because of course everyone
was at home shopping online,” says Martelli.
My Boyfriend’s Closet bestseller during the quarantine has been their embroidered crewneck.
As for Raposo, she says she enjoys that people are now going about their day looking comfortable and happy in sweaters and sweatpants and not being restricted to uncomfortable fabrics.